The project reframes the end of a user journey as part of the product itself. An intentional closing, rather than a silent exit.

When leaving Hinge, users receive a personalized summary of their time: behaviors, patterns, moments. Not as data, but as a narrative — playful, reflective, and inherently shareable.

Built on an existing behavior where users already create and share their own “wraps,” the concept allows Hinge to take ownership of the moment its brand is built around.

The result: Get UnHinged.
An ending that feels considered, turning deletion into something remembered.

The campaign

The experience