In 2025, Nytorgsgruppen transformed a well-known façade in Södermalm into a large-scale digital advent calendar throughout December.

The project explored how recurring short-form content could create anticipation and become part of people’s everyday routines during the Christmas season. Each day revealed a new piece of content, turning the installation into a shared moment in the city both physically and digitally through Nytorgsgruppen’s app.

My contribution

Advent Candle Series
A series of three short videos centered around lighting the advent candles. The concept was built on repetition and escalation, moving from matches to a lighter, and finally a flambé torch.

The goal was to create a simple and recognizable format that people could follow over time, while contributing to the playful tone of the overall calendar experience.

Gift wrapping video
A short comedic video based on the familiar frustrations of gift wrapping during Christmas. The concept used humor and relatability to create a recognizable moment that fit the playful tone of the overall advent calendar.

Press & editorial coverage
• https://www.berghs.se/press/pressmeddelanden/2025/11/berghs-studenter-skapar-stockholms-storsta-adventskalender-vid-nytorget/
• https://www.berghs.se/artiklar/berghs-adventskalender-uppmarksammas-i-flera-svenska-medier/